The Scottish Distillery's refreshed identity will be rolled out across the whole collection, including its new Legacy Series: Chapter Two and Cask Stength Batch No. 008
The new look features an update of the illustration of its bottles' goose and, in reference to it being Scotland's slowest-distilled malt, new packaging features subtle nods to the dsitillery's connection with time.
The new packaging will also be 100% recyclable and locally sourced, becoming plastic- and magnet-free as well as using as much material sourced from Scotland as possible.
'Glengoyne has always chosen to take its time to do things the right way – for every minute other whiskies spend in their stills, ours spends three, all in the name of outstanding fruity flavour,' said Katy Muggeridge, senior brand manager for Glengoyne. 'This is the Glengoyne way and it’s why the same appreciation of time has gone into this rebrand. As one of Scotland’s greenest distilleries, it was extremely important to us that our commitment to sustainability was reflected in the new packaging, as well as giving us a platform to better connect our customers to the unique processes and people behind our award-winning whisky.'
As well as the rebrand, Legacy Series: Chapter Two and Cask Stength Batch No. 008 will also launch this month. Chapter Two will reflect the experimental maturation styles of Glengoyne's owners, the Russell family, and has been matured in first-fill bourbon and refill Sherry casks.