To celebrate its Extra Matured range, Glenmorangie is creating its very own Old Fashioned Week for the first time, kicking off next week. The activity is tied to the single malt's sponsorship of The Open, the British golf championship.
In past years the sponsorship has focused on Glenmorangie The Original, but for this, the fifth year of the sponsorship, the focus has moved to the Extra Matured range. The brand is basing the activity around 'great finishes', both in The Open and in whiskies.
To this end, a number of bars across the country have created their 'Greatest Finishes' serves (see below for two examples). Imbibe's own Laura Foster travelled to these bars to film their bartenders presenting their drink, with the videos now available online.
Glenmorangie knows a thing or two about whisky finishes, having pioneered the idea in the early 90s. The distillery's head of distilling and whisky creation, Dr Bill Lumsden, said: 'It's an art which takes skill and know-how. Our work with extra-maturation began long before we first released any such bottlings. Glenmorangie is an acknowledged first mover in this area and we've learned that not all wood finishes are equal, that wood does magic things to whisky but that practice and precision are required.
'Through skillful wood finishing a good whisky can be made even better, and a very good whisky can be made great. But a great finish can only be achieved when first principles have been attended to, when everything that has gone before is perfect.'
at Cartizze, London
Garnish: Orange zest and maraschino cherries, infused with Glenmorangie and chocolate.
Method: Stir with ice, pour over a giant ice cube and smoke with sandalwood.
50ml Glenmorangie Quinta Ruban
10ml Pedro Ximénez
5ml toasted almond syrup
5 drops chocolate bitters
at Happiness Forgets, London
Glass: Cocktail glass
Garnish: Orange zest
Method: Add ice and stir
50ml Glenmorangie Nectar D’Or
25ml tea syrup
25ml Pineau de Charentes
10ml Cocchi Americano
2 dashes of orange bitters
1 dash of dandelion and burdock bitters