Peckham-based meadery Gosnells has tapped into the low-abv craze with the launch of Gosnells Low Alc.
The new 0.5% abv product follows the launch of Gosnells' canned range earlier this year, whose four expressions all clock in at a mere 4% abv.
‘Launching our four cans has sky-rocketed us into new territory,’ explained founder Tom Gosnell. ‘The quartet of Sour, Hopped, Pink Hibiscus and Citra Sea in... 33cl, 4% abv cans has completely separated us from the old perception of high-alcohol meads in 75cl bottles.’
The new expression is a sparkling mead made from European honeys and contains only 60 calories per serve.
‘In its electric silver-blue can, [Gosnells Low Alc] will shake us up and reach out to those wanting big, exotically delicious flavours, but in a low-alcohol 0.5% drink,’ commented Gosnell.
Gosnells Low Alc will be available to the on-trade from 1 January 2020 at a RRP of £2.49/330ml through Gosnells, firstname.lastname@example.org.