Today, International Day of Persons with Disabilities, the government has announced it is looking for an individual in the food and drink industry to champion disability and accessibility issues for consumers.
The chosen advocate will work towards raising awareness and improving access and staff training, helping on-trade outlets better their serve disabled customers.
‘There are nearly 14 million disabled people living in the UK, and just like everyone else they enjoy going out to eat and drink as a way of socialising with friends,’ said Sarah Newton, Minister for Disabled People Health and Work. ‘But poor access and customer service often mean disabled people might just choose to stay at home instead.
‘The food and drink industry must ensure it is capitalising on the spending power of disabled people in their households – [sometimes referred to as] the Purple Pound – worth £249 billion every year.’
The search for a food and drink disability champion is part of a wider initiative to increase accessibility across a number of sectors. The government has already appointed 14 champions in different industries, from advertising to music, media, retail and beyond.
The food and drink disability champion does not necessarily need to have a lived experience of disability, but applications from disabled people are particularly welcome.
Apply for the role of food and drink disability champion here.