Haig Club scotch bar launches in Birmingham

27 June 2017

Bringing some of Scotland to Brum, Haig Club has opened the Haig Club Bar on the 25th floor of the city's The Cube.

Sitting alongside the Marco Pierre White Steakhouse Bar & Grill, the new bar has some pretty fantastic views of the city, and is set to showcase Haig Club and Haig Club Clubman through a bespoke drinks menu and cocktail list.

Decked out in blue, the bar takes inspiration from the copper and blue exterior of the Haig Club bottle, with the aim of creating a modern and relaxing space for people to get their scotch on.

'We’re hugely excited to have unveiled the new Haig Club Bar here on Level 25. The bar has been designed to create an exclusive experience for our guests, with a dedicated and knowledgeable team to welcome them,' said Max Bennett, operations manager at Marco Pierre White Steakhouse Bar & Grill. 'We know that it will soon become a must-visit destination for whisky lovers and cocktail connoisseurs, in addition to offering a unique venue for business meetings and private celebrations.'

'We are really excited to be working with The Cube Birmingham, creating this unique Haig Clubman experience in a city where cocktail culture continues to grow and excite,' added Nick Temperley, UK head of Reserve Brands at Diageo.

Related content

News |  Spirits & Cocktails

Diageo launches Haig Club Clubman

Diageo has introduced a variant to its Haig Club brand launched last year, called Haig Club Clubman.

News |  Wine

The Wilderness launches a Wine Club

The Birmingham restaurant has launched a new digital wine tasting offering for customers to enjoy at home .

News |  Spirits & Cocktails

Langley's No. 8 Gin to open its own bar in Birmingham

When a spirits brand starts dabbling in running bars of its own, they're all too often of the pop-up variety.

News |  Spirits & Cocktails

Havana Club launches bartender-only rum series

Havana Club has launched a new bartender-only line called Edicion, which sees the company collaborating with bartenders to make the product.