Heineken has appointed PepsiCo’s Cindy Tervoort to the role of UK marketing director, following Jacco van der Linden’s departure to oversee the brewer’s operations company in China.
Tervoort – currently head of marketing, cereals for the Western Europe & Africa region at PepsiCo – will become part of Heineken’s senior UK management team, reporting to Heineken UK managing director David Forde.
Forde said: 'Cindy brings with her a wealth of experience, particularly driving growth and innovation. She arrives in our UK business at a very exciting time, as we continue to invest and innovate in our fantastic portfolio of cider and beer brands. I look forward to welcoming her into the team in January.'
Prior to joining PepsiCo, Tervoort held various marketing and sales roles during a ten year stint at Unilever.