Heineken appoints Cindy Tervoort as UK marketing director

Claire Dodd

Claire Dodd

09 November 2015

Heineken has appointed PepsiCo’s Cindy Tervoort to the role of UK marketing director, following Jacco van der Linden’s departure to oversee the brewer’s operations company in China.

Tervoort – currently head of marketing, cereals for the Western Europe & Africa region at PepsiCo – will become part of Heineken’s senior UK management team, reporting to Heineken UK managing director David Forde.

Forde said:  'Cindy brings with her a wealth of experience, particularly driving growth and innovation. She arrives in our UK business at a very exciting time, as we continue to invest and innovate in our fantastic portfolio of cider and beer brands. I look forward to welcoming her into the team in January.'

Prior to joining PepsiCo, Tervoort held various marketing and sales roles during a ten year stint at Unilever.

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