Heineken invests £20m in Star Pubs

Claire Dodd

Claire Dodd

25 February 2016

Heineken has confirmed it is to spend a further £20m in improving its 1,050-strong Star Pubs & Bars estate during 2016.

Around a third of its pubs will benefit from the investment, with the sum including the major refurbishments of 78 sites, which will have an average spend of £170,000 each. Heineken said the work is estimated to create around 750 pub jobs.

Lawson Mountstevens, Star Pubs & Bars managing director said: 'In the last three years we have invested £58m to safeguard the great British pub. We work in partnership with our licensees to improve their pubs for the consumers they serve and help them grow their sales.  Great community pubs need to adapt to changing consumer needs and we're investing to ensure Star licensees can do just that.'

Work will focus on ensuring that its licensees can improve their food offer, including new kitchens, flexible dining areas that can be used for private dining, meetings and parties, or to provide extra covers during peak trading.

The news comes a week after Star pubs confirmed it will spend £75,000 in chef training support for 100 licensees in 2016, following a successful trial in 2015. The chef consultancy scheme focuses on driving food sales and is tailored to the needs of each individual pub, from those with a fledgling food offer to established food operations. Star's chef consultancy supported 36 pubs in 2015.

The company said the investments will help it deliver its ambition of delivering 50% of sales from food across the Star pubs estate by 2020.

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