Heineken launches Hello Beer training app for UK on-trade

Millie Milliken

Millie Milliken

17 June 2020

It comes with a two-month free trial to help furloughed bar staff improve their skills before venues reopen

The app has been designed to allow operators to maintain staff engagement while also reducing wastage costs through cellar management and beer and cider pouring best practice.

The app is the result of a collaboration between beer giant Heineken and Hello Forward, and its eight courses cover the likes of how to understand and recommend different style of beer and cider; cellar maintenance and glassware care; and best practice in storage and pouring. Sessions include challenges, videos and exercise, and operators can track their employees' progress.

'As the UK’s leading pub, cider and beer business, we have a duty of care to the great British pubgoer and to our partner operators to ensure every pint they order is in perfect condition,' said Jerry Shedden, category and trade marketing director at Heineken UK. 'During these unprecedented times, whether you’re training furloughed or returning staff, or want to brush up your own skills, Hello Beer is the perfect training tool to enhance your beer and cider knowledge and ultimately sell more pints, making your outlet more profitable upon reopening.'

All operators have to do is register their business and staff details on the Hello Beer website. Each staff member will then receive an SMS with a unique link to download the app for free and get started with their training.

The app is is available now until 31 July on a two-month free trial: hellobeerapp.com 

Check out our roundups of free wine and spirits training courses too.

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