Heineken UK managing director David Forde has been named as the new chairman of the British Beer & Pub Association (BBPA), taking on the mantle from Shepherd Neame chief executive Jonathan Neame.
Forde, who has been with Heineken for 27 years, has served on the BBPA board since January 2015. Simon Emeny, chief executive of Fuller's, becomes BBPA vice chairman, jointly with Simon Townsend of Enterprise Inns.
Forde said: 'I am delighted to be taking over this role today. Jonathan has done a superb job representing our industry, and I look forward to working closely with the BBPA team and its member companies over the next year.
BBPA chief executive Brigid Simmonds said: 'I congratulate David, who brings huge strengths and experience to this leading industry role, and we all look forward to working with him in the year ahead.
'I would also like to thank Jonathan Neame, who has been a hugely successful chairman these past three years, and we are so grateful to him for his service to the industry. I would like to highlight his work helping the industry achieve a hat-trick of beer duty cuts. I know he will continue to play an active and influential role in our work.'