Red Stripe distribution taken over by Heineken

Claire Dodd

Claire Dodd

21 December 2015

Heineken has announced it is to take control of Jamaican beer brand Red Stripe from January 1, following its purchase from Diageo.

The lager joins other packaged beer brands in the Heineken stable, including Desperados, Tiger, Sol and Birra Moretti.

David Forde, managing director of Heineken in the UK said: 'We are hugely excited about Red Stripe joining our premium beer portfolio.  The beer has a rich heritage – from its links with music through the decades, to its famous cans and stubby bottles.  Red Stripe brings with it a wealth of opportunities for our customers which we will support through brand investment and innovation.'

Heineken purchased the brand back in October as part of a global deal that saw it take a majority stake in Jamaica’s Desnoes & Geddes, and full ownership of Malaysia’s GAPL. Customers can order Red Stripe and Dragon Stout from Heineken from 30 December 2015, with first deliveries taking place from 2 January.

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