Highland Park will be revealing the finalists of its A Tribe in the Wild bartender engagement programme at today’s London regional heat at TT Liquor in Hackney.
The programme kicked off with bartenders uploading their cocktail interpretations of Highland Park in the Wild to Instagram. The bartenders with the best photographs were then invited to take part in a second challenge, with regional heats in Glasgow, Newcastle, Birmingham and London, where they were offered the opportunity to gain the BIIAB Whisky Ambassador qualification.
‘The BIIAB Whisky Ambassador course is a fundamental part of this engagement programme,’ commented Scott McCaffer, Highland Park brand manager. ‘This £250 investment for each bartender will not only support their future in the industry but the owners of the bars they work with. We are excited to bring this point of difference in our programme to over 100 bartenders across the UK.’
Ahead of each regional heat, chosen bartenders were tasked with creating and submitting a video of their A Tribe in the Wild cocktail. The videos, judged by the Edrington-Beam Suntory UK team, and the results of the BIIAB accreditation exam determined the nine finalists (two from each heat plus one ‘wildcard’).
The tribe of finalist bartenders will be heading to the home of Highland Park, Orkney, on 24-26 September to take part in a survival experience designed and run by the Bear Grylls Survival Academy.