Hospitality Action unveils ‘Invisible Chips’ campaign

Jacopo Mazzeo

Jacopo Mazzeo

13 July 2020

Hospitality Action has launched a new charity initiative to support reopening on-trade venues

Trade charity Hospitality Action has come up with a fun consumer campaign, Invisible Chips, to help venues’ up their revenues in these trying weeks after months of no trade due to the Covid-19 lockdown.

Guests are invited to chip in – pun intended – by adding a portion of Invisible Chips to their bill when visiting, or getting takeaway food from, participating venues.

The campaign is being fronted by leading hospitality figures Fred Sirieix, Heston Blumenthal and Tom Kerridge. Venues simply need to add Invisible Chips to their menu, priced the same as their ‘edible’ alternative.

The charity said that BrewDog has already signed up to the initiative, serving Invisible Chips for £3.95 a portion across all of its sites. Hawksmoor and Gaucho restaurants are due to add Invisible Chips to their menus in the near future.

‘Back in March when we launched our Covid-19 Emergency Appeal we knew the hospitality industry was in for a rough ride,’ commented Hospitality Action chief exec Mark Lewis. ‘Whilst the funds we’ve raised have enabled us to help thousands of people up and down the country, there is still a huge amount of help needed. To anyone who has missed eating out these past few months, I urge you to order a portion of Invisible Chips to help those people we’ve perhaps taken for granted up until now. The hospitality industry is built on resilience and creativity and I’m confident we will recover, however the people within it need a helping hand in the interim.’

Venues interested in the Invisible Chips initiative, can sign up on invisiblechips.org.uk.

Related content

News |  Wine

Berkmann launches campaign to support the hospitality industry

Berkmann has launched a campaign to support the hospitality industry during the coronavirus outbreak.

News |  Spirits & Cocktails

Smeaton's Gin launches cocktail to support Hospitality Action

Venues who serve The Hospitality will have a donation made by Smeaton's on their behalf to the drinks-industry charity to support the on-trade during Covid-19.

News |  Beer & Cider

Thornbridge and JKS Restaurants partner to support Hospitality Action

Thornbridge brewery is partnering with JKS Restaurants to donate a share of the sales generated by their collaboration brew to help fight the coronavirus crisis.

News |  People & Places

New hospitality action group to help businesses receive insurance cover over covid-19

Hospitality Insurance Group Action has launched today with the aim to help businesses against insurers who refuse to cover losses due to the covid-19 lockdown.