Hospitality Action has launched a new charity initiative to support reopening on-trade venues
Trade charity Hospitality Action has come up with a fun consumer campaign, Invisible Chips, to help venues’ up their revenues in these trying weeks after months of no trade due to the Covid-19 lockdown.
Guests are invited to chip in – pun intended – by adding a portion of Invisible Chips to their bill when visiting, or getting takeaway food from, participating venues.
The campaign is being fronted by leading hospitality figures Fred Sirieix, Heston Blumenthal and Tom Kerridge. Venues simply need to add Invisible Chips to their menu, priced the same as their ‘edible’ alternative.
The charity said that BrewDog has already signed up to the initiative, serving Invisible Chips for £3.95 a portion across all of its sites. Hawksmoor and Gaucho restaurants are due to add Invisible Chips to their menus in the near future.
‘Back in March when we launched our Covid-19 Emergency Appeal we knew the hospitality industry was in for a rough ride,’ commented Hospitality Action chief exec Mark Lewis. ‘Whilst the funds we’ve raised have enabled us to help thousands of people up and down the country, there is still a huge amount of help needed. To anyone who has missed eating out these past few months, I urge you to order a portion of Invisible Chips to help those people we’ve perhaps taken for granted up until now. The hospitality industry is built on resilience and creativity and I’m confident we will recover, however the people within it need a helping hand in the interim.’
Venues interested in the Invisible Chips initiative, can sign up on invisiblechips.org.uk.