Profits from sales go to The Drinks Trust and Hospitality Action to help support workers during the Covid-19 pandemic
Hospitality Gin has been created by Tom Lord, an industry veteran based in Sheffield, who teamed with Cooper King Distillery in North Yorkshire in May to set up a crowdfunder to sell the initial bottles. Selling out both the first and second batches, it is now on its third batch and available via more wholesalers and bars.
'I’d been looking for ways to help the people that needed it most when the idea for Hospitality Gin hit me,' said Lord. 'I’d been advising as many people as possible on the best next steps for their personal situations but at the end of the day, I’m not an employment lawyer.
'Most important was a managing a quick turnaround time to get the money to those who needed it as quickly as possible. That and having a cracking gin of course!'
Lord is one of the admins of Facebook group Sheffield Bartending Community, which has over 4,500 members. Although the main recipients of proceeds from Hospitality Gin are The Drinks Trust and Hospitality Action, other causes are considered too, and Lord intends to set up a dedicated fund.
Hospitality Gin is available direct from the brand’s website for £37 per bottle, as well as from a number of wholesalers, including Master of Malt and Hammonds of Knutsford.