House of Botanicals' Old Tom gin range gets a refresh

Millie Milliken

Millie Milliken

14 October 2020

The bartender-owned brand from Aberdeen has revamped its Classic, Maple and Raspberry expressions to improve their aesthetic as well as make them 100% recyclable

The company, in an effort to support local communities, has worked with local graphic designer Claire Cormack of Raven Red Design to refresh the bottles, as well as local company Windmill Printing for manufacturing.

Referencing its founder Adam Elan-Elmegirab's Italian family, the labels are printed on crystal salt paper sourced from Fedrigoni in Italy. The tamperproof watchstrap also means a stronger seal, nullifying the need for shrinkwrap and making it now 100% recyclable, or compostable relating to the natural wooden cork.

The size of the label has also been reduced to allow more visibility of the liquid, and the three designs have been streamlined to give the trio a stronger shelf presence on back bars. The label also includes serving suggestions, as well as the hashtag the brand coined in 2009, #ByBartendersForBartenders.

47% abv, RRP £30/700ml, Doctor Adams, info@doctoradams.co.uk

Related content

News |  Spirits & Cocktails

Langley's adds Old Tom Gin to the range

With ginthusiasm at an all time high, Charter Brands is introducing Langley's Old Tom Gin.The brands' first new product since Langley's No 8 three yea

News |  Beer & Cider

Robinsons adds to Old Tom range with Blonde Tom

Robinsons has added to its Old Tom range for the first time in nine years with Blonde Tom, a Belgian-style blonde ale.The Stockport-based brewer, one

News |  Spirits & Cocktails

No Mistake Old Tom joins Citadelle range as part of Maison Ferrand's Extrêmes programme

Alexandre Gabriel has quite a track record when it comes to creating new and interesting spirits – Pierre Ferrand 1840 Original Formula Cognac and Pla

News |  Spirits & Cocktails

Dodd's unveils limited-edition barrel-aged Old Tom gin

The London Distillery Company has looked far into the past to create its latest limited-edition gin — all the way back to the 1800s — for a new interp