The bartender-owned brand from Aberdeen has revamped its Classic, Maple and Raspberry expressions to improve their aesthetic as well as make them 100% recyclable
The company, in an effort to support local communities, has worked with local graphic designer Claire Cormack of Raven Red Design to refresh the bottles, as well as local company Windmill Printing for manufacturing.
Referencing its founder Adam Elan-Elmegirab's Italian family, the labels are printed on crystal salt paper sourced from Fedrigoni in Italy. The tamperproof watchstrap also means a stronger seal, nullifying the need for shrinkwrap and making it now 100% recyclable, or compostable relating to the natural wooden cork.
The size of the label has also been reduced to allow more visibility of the liquid, and the three designs have been streamlined to give the trio a stronger shelf presence on back bars. The label also includes serving suggestions, as well as the hashtag the brand coined in 2009, #ByBartendersForBartenders.
47% abv, RRP £30/700ml, Doctor Adams, firstname.lastname@example.org