Illogical Drinks unveils lower-abv botanical blend

Jacopo Mazzeo

Jacopo Mazzeo

16 September 2020

Clocking in at 6% abv, Mary has been 'created for drinkers looking to moderate their drinking and calorie intake, but not give up alcohol completely or compromise on flavour and taste'

Created by London startup Illogical Drinks, Mary is a lower-alcohol blend made with botanicals such as basil, thyme, coriander seeds, angelica roots, pine needles, juniper and sage.

It has just nine calories per 25ml serving, no sugar and no carbs, and is suggested to be enjoyed as a Mary & Tonic, mixing one part Mary and two parts tonic water, garnished with cucumber and lemon thyme.

'There are a lot of pressures in today’s world. People are making lifestyle changes – including what they are drinking,' said Eric Sampers, managing director of Illogical Drinks. 'So far, many new drink options are focused on zero alcohol, but not everyone wants to be a teetotaller or have a full-strength drink. Some people want to simply moderate how much alcohol they put into their bodies and balance their lifestyle – but most of all they want to feel good about their choices. We made Mary, a drink you can feel good about by being lighter on you and on the world.'

RRP £23.90/700ml bottle, Mary, eric@illogicaldrinks.com

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