Imbibe Live 2016 the most successful yet

Gaëlle Laforest

15 July 2016

We saw a lot of you last week – almost 12,000 of you, actually, as Imbibe Live experienced its biggest and most successful edition to date.

Imbibe Live attracted 11,962 attendees over the course of the two days of the show, which featured speakers from the world over, focus areas for brand-new spirits, wines and beers, and tastings of rare categories.

Jane Peyton at Imbibe Live 2016
Jane Peyton at Imbibe Live 2016

Show director Sonja van Praag said: ‘Every year Imbibe Live brings together all the different hospitality sectors under one roof, and this year the feedback we've had from exhibitors is that the calibre of visitors attending was outstanding. It is truly the best event for any brand or product that is interested in targeting the on-trade through an experiential and exciting event and 2017 is already looking incredible.

'Senior buyers came to do serious business, and with our incredible features programme we’ve once again proven that there really is no other drinks event like it.’

Imbibe Live speaker and Imbibe Educator of the Year Jane Peyton added: ‘I was really impressed to see so many beer and cider brands that had not been at the show before – in particular the smaller brands that fall into the “craft” category for beer.’

The show was big in the realm of social media too, prompting 187,000 impressions on Twitter during those two days.

We returned to @imbibeuk this year showing off @Armagnac_UK @ChairmansUK and @Hoxton_Gin! Did you see us? #London — Emporia Brands (@EmporiaBrandsUK) July 6, 2016

A small selection of highlights from #ImbibeLive yesterday. Kudos @imbibeuk for another epic show. — Ivan Dixon (@Ivan_Dixon) July 6, 2016

If you were at @imbibeuk we hope you loved our @ChambordChannel stand as much as we did! — Gemma Monaghan (@GemmaMonaghan) July 5, 2016

So happy to have taken part in #imbibelive, a big thank you to everyone we chatted to at the #tradeshow 😊 @imbibeuk — AQUA Carpatica UK (@AQUACarpaticaUK) July 11, 2016

Do I need to tell you more? #ImbibeLive #krug @imbibeuk — Jon Cellier (@Jon_Cellar) July 4, 2016

Imbibe Live returns on 3 and 4 July 2017 to Olympia London. We look forward to seeing you there...

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