Imbibe Live announces ambassadors for 2016

Gaëlle Laforest

21 March 2016

Imbibe's trade show, Imbibe Live, returns this year on 4 and 5 July, and the three ambassadors who will help curate the programme of talks, masterclasses and tastings for the two days have been revealed as Alex Kratena, Laure Patry and Mark Dorber.

Alex Kratena, who could be found at four-times World's Best Bar Artesian at The Langham until recently, will help drive the spirits and cocktail-focused agenda. 'I am honoured to be part of Imbibe Live 2016 and look forward to delivering a lot of interesting and exciting cocktail content this year,' he said.

Looking into the wine side of things will be Laure Patry, executive head sommelier for The Social Company, who also personally runs Social Wine & Tapas. She said: 'It’s a real pleasure to be involved with Imbibe Live this year. We are planning lots of extra-special sessions to ensure the wine side of the show goes from strength to strength, including more sommelier focus activities.'

Finally, Mark Dorber of the Anchor at Walberswick returns as beer and cider ambassador. 'The craft beer and artisanal cider sectors are in serious growth, fuelled by the imagination, wit and drive of the entrepreneurs involved,' he said. 'Imbibe Live's job is to reflect and help showcase this exciting period in our drinks industry.'

Registration for Imbibe Live will open shortly. In the meantime, you can register your interest or enquire about booking a stand.

Related content

News |  Beer & Cider

Three of a kind: Imbibe Live 2016 ambassadors

Imbibe Live’s Spirits, Wine and Beer & Cider ambassadors are right at the top of their profession.

News |  Beer & Cider

Imbibe Live announces new ambassadors ahead of 10th year

Imbibe Live, the UK’s leading on-trade drinks event, has announced Monica Berg, Christine Parkinson, Mitchel Adams, and Tom Oliver as industry ambassa


Imbibe Live names ambassadors for 2017

Imbibe’s trade show, Imbibe Live, will wow the industry again on 3 and 4 July, and the four ambassadors who will be helping to determine the programme


Enter Imbibe Live’s Tapsters 2019 competition and win a trip to the Steigl brewery

Do you have the best beer and cider team in the UK? Well, here’s your chance to prove it: The Tapsters is back for its third year at Imbibe Live this July.