Last week the UK on-trade made its way to Olympia in Kensington en masse for the sixth annual Imbibe Live, resulting in a 20% increase in visitors.
11,568 bartenders, sommeliers, publicans, drinks buyers, retailers, influencers and more made their way through the doors for two days of sessions led by industry experts, and exhibitors covering all aspects of the on-trade.
Imbibe Live show director, Sonja van Praag, said: 'Drinks companies want to sell into all the different hospitality sectors, not just one – so it’s fantastic to have a show like Imbibe Live which brings together buyers from all the sectors in one incredible, educational, business environment. There is simply no other show that attracts these senior buyers and produces the results that we do. It’s clear that for the drinks industry; Imbibe Live has proven it is the essential place to be.'
Imbibe co-founder Mark de Wesselow added: 'As a forum for talking to the on-trade in all its many guises, Imbibe Live is second to none. Exhibitors once again excelled in terms of feeding this education-hungry audience with fresh ideas and products to help them stay ahead of the game in a competitive landscape. Serious drinks buyers and servers come to Imbibe Live knowing it will be a hive of creativity and ideas all focused on helping them deliver better experiences for their customers.'
Imbibe Live will return next year on 4 and 5 July at Olympia.