Imbibe Live: News from the show and registration

Imbibe Editorial

Imbibe Editorial

30 June 2017

Plan your visit to the UK’s leading on-trade show, with our round-up of what’s on, who’s there and what’s happening for 2017

Click here for registration

Imbibe Live is back for 2017 with an unmissable programme of events, tastings and seminars. Discover the latest drinks trends and experience the very best on-trade companies. Get inspired with new ideas for your venue and network with over 12,000 industry professionals. Join us on 3 and 4 July at Olympia London!

What do you need to know?
Dates: Monday 3 & Tuesday 4 July
Time: 10am-5pm on both days
Where: Olympia Grand Hall, London, W14 8UX
How to visit: Register at

Why attend Imbibe Live 2017?
Discover the latest drinks and new trends defining the future of the industry
Network with industry professionals
Learn from on-trade experts
Experience exclusive and unique features
Taste brand new products
Pick up the best ideas for your venue

Centre Stage 
As always, you’ll be at the heart of the action when you visit our main stage. Highlights for 2017 include the hotly contested final of Bartenders v Sommeliers; the ultimate UK bar showdown, Shakes & The City; and the final of Imbibe’s new competition Tapster of the Year. Hidetsugu Ueno of Bar High Five flies in from Tokyo for a session on Japanese bartending: Big in Japan. Homegrown talent Ryan Chetiyawardana explores wild flavours in his session Taming Lyans, while Jake Burger and Craig Harper explore A History of Drinks in six cocktails.

The Winemaker's Cellar
Exclusive tastings for somms include Pinot with Radio-Coteau hosted by winemaker Eric Sussman and a Marchesi di Grésy Barbaresco Masterclass with Jeffrey Chilcott. Champagne is under the spotlight in a Pol Roger Vertical Tasting and a session on the ageing potential of NV champagne, Ageing Gracefully with Champagne Gosset.

Wine sessions
Improve your Blind Tasting Skills with Samantha Caporn MW or explore the volcanic wines of Sicily in Tasting Etna with Planeta’s Patricia Toth. Join Derek Mossman Knapp of the Garage Wine Company for Chile Rewind: 200 years BC. Professor Alex Maltman and Laura Rhys MS discuss minerality in wine, in Minerality, What Minerality? While Hans Anstrom of South Africa's Klein Constantia leads a tasting of the winery’s Vin de Constance.

Beer & Cider Hub
Join Imbibe Live Cider Ambassador, Tom Oliver, to explore The Cider Pyramid, while Beer Ambassador Mitch Adams shares the secrets of running successful beer events in Roll Up, Roll Up... Cast your vote in The IPA Challenge, Imbibe Live’s exclusive beer competition for 2017, or learn how to detect faulty beers in FlavorActiV’s Fault Busters session. Meet Angry Orchard’s Ryan Burk
at An American Cidermaker in London.

Cocktail Lounge
Experience the phenomenon of the Aperitivo with Naren Young of Dante’s in NYC or explore the art of Harvesting Blue Agave with Casa Herradura. Join Sweden’s Emil Âreng from Open/Closed bar to rock the bar Scandinavia-style in Northern Lights. Find out Why Bitter Is Better with Simone Caporale and Giuseppe Gallo or join Maxxium and The Macallan’s ‘Master of Wood’, Stuart MacPherson, to investigate the world of whisky maturation in Craft of the Cask.

Taste Zone
Discover Rhum Agricole with rum ambassador, Ian Burrell. Is Beer The New Wine? Find out with beer sommelier Ed Hughes in his beer-and-food-matching masterclass. Explore the Flavours of Japan with food from Masterchef winner Tim Anderson and wines paired by Saturday Kitchen presenter Jane Parkinson; or taste Japanese Whisky with top spirits expert Dave Broom.

The Academy
The Wine & Spirit Education
Trust will be offering attendees taster courses including Food & Wine Pairing and An Introduction to Saké. Cider experts Tom Oliver and Gabe Cook will make sure you Know Your Cider. Imbibe Live Wine Ambassador Xavier Rousset MS and Spirit Ambassador Stuart McCluskey share invaluable advice on launching your own venue in Going it Alone. Meanwhile, Imbibe Live Beer Ambassador Mitch Adams offers advice on Cross-selling beers, wines and spirits in a range of venues.

#ImbibeSustainably: Win a trip to the French Riviera

Here in the UK producers and bars are coming up with great ideas to make drinking culture more future-proof. We want you to let us know how you’re imbibing sustainably.

To enter simply:
Post a photo or video of you imbibing sustainably on Instagram, Twitter, or Facebook
Tell us where it is and why it’s sustainable
Use the hashtags #ImbibeSustainably and #ImbibeLive
Tag @ImbibeUK in your post
Prize includes: Two return flights to Nice, two nights’ accommodation at the incredible Hi Hotel, which has Green Globe certification.
Head to for details


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