On your marks, get set, go! Imbibe Live registration is officially open for the on-trade. The show, held at Olympia London from 3-4 July, will bring the best products and most innovative creatives under one roof.
Last year 12,000 of you flocked to Olympia over the two days and this year promises to be no different. Visitors will have the opportunity to listen to seminars, experience rare and unique tastings, source new products and discover the very latest on-trade trends
The full programme of masterclasses and speakers will be announced shortly but some highlights to whet the appetite include wine ambassador, Xavier Roussett MS, hosting a comparative tasting looking at the ageability of NV champagnes from Champagne Gosset; an agave spirits exploration from tequila and mezcal experts in the cocktail lounge; Dave Broom hosting a tasting of some of his favourite whiskies; and global cidermaking star Ryan Burk showcasing some of his finest creations.
The on-trade extravaganza will also host the final of our now legendary Imbibe Bartenders v Sommeliers competition, something you don't want to miss.
Go on, registration is free here today.