Craft beer cask-finished Jameson Caskmates is getting a new addition to its range. Find out more about the Irish whiskey’s partnership with London’s Fourpure
The Boilermaker was forever elevated when Jameson introduced its Caskmates range of beer cask-finished whiskeys a few years ago. From that first stout barrel-finished expression of its whiskey, followed by an IPA edition, it inevitably drew these two drinks categories and their inspired producers together. Now, the Irish whiskey has found a new collaborator that shares its values when it comes to craftsmanship and innovation: London’s Fourpure Brewing Co.
Together, the two have created the limited-edition Jameson Caskmates Fourpure Edition (40% abv), exclusive to the UK on-trade. It is produced by finishing Jameson’s triple-distilled Irish whiskey in barrels that have been seasoned with the brewery’s Shapeshifter West Coast IPA, bringing hoppy notes of mango, grapefruit and clementine to the whiskey.
‘The marriage of craft is at the heart of this collaboration and taps into an existing consumer appetite for craft beer,’ says James Bremner, on-trade channel director for Pernod Ricard UK. There’s clearly appetite for this kind of innovation within the whiskey category too, as Caskmates has contributed to Jameson’s status as the fastest-growing whisk(e)y throughout the Irish, scotch and malt categories in the on-trade, in terms of both volume and value.
The beer itself, which you’ll be unsurprised to hear pairs perfectly with the new limited-edition whiskey, is the result of Fourpure’s founders’ travels in the Pacific Northwest. There, they were inspired to combine the traditional West Coast IPA style with hops such as Citra, Mosaic and Centennial. They even decided to name the beer ‘Shapeshifter’ after folk stories of the First Nations, which tell of a shapeshifting serpent that lives in the lakes of that region.
‘For a young craft brewery, the history and heritage of Jameson is impressive, and the love and passion that goes into distilling the whiskey is infectious,’ adds Adrian Lugg, head of marketing for Fourpure Brewing Co. ‘The result of this limited edition is super tasty, and something we can all be proud of.’
In addition to serving it alongside Fourpure’s Shapeshifter, Jameson suggests that the new Caskmates Fourpure Edition can be served neat, in a highball with soda and in various cocktails.