Jamie Jones takes World Class GB Final

Jo Turner

08 June 2017

In an incredible end to two days of gruelling challenges, Jamie Jones of The Social Company pipped 10 other finalists to bring home the title of Diageo World Class 2017 GB winner.

The finale dinner was held at The Mondrian at Sea Containers, where guests were treated to three courses and three cocktails with each competitor hosting their own table, wheeling out a trolley to serve an aperitif, amuse bouche and digestif cocktail.

‘It feels ridiculous. I’m so happy!’ said Jones. ‘I was in the World Class final two years ago so I felt like I knew what I needed to do this year which was to reign it back in, talk about who I am and not try to push gimmicks too hard.’

From exploding custard tins to cocktail-dispensing coffee machines, there were some incredibly creative and innovative serves on the night. But it was Jones’ use of storytelling and flavour that gained him a standing ovation at the table and elevated him to the win.

'Jamie had a great opportunity to communicate not only with drinks but also with stories, techniques, colour and emotion,' said judge Dennis Zoppi of Smile Tree. 'His drinks were incredible and he has an amazing sense of hospitality. I love him, I like his style; he deserved to win!’

Jones, from Manchester, will join winners from around the world in Mexico for the global final. In a nod to this location, competitors were asked to make use of agave spirits in the preceding rounds.

‘It’s very exciting to be going! I think people are seeing tequila in a different light, it’s no longer a shooter, it’s a more sophisticated and eloquent spirit so I think people are doing different things with it; which is exactly what us being here serving tequila-based cocktails in a grown-up manner is all about,’ Jones said.


Related content

News |  Spirits & Cocktails

Diageo Reserve's World Class GB finalists revealed

After a day of intense challenges, the finalists of Diageo Reserve's World Class GB Bartender of the Year were announced last night.Whittling 50 barte

News |  Spirits & Cocktails

GB bartender makes it to World Class top 10

Yesterday evening, in sunny Mexico City, our very own Jamie Jones – formerly of the Social Company – grew one step closer to Diageo World Class glory,

News |  Spirits & Cocktails

World Class GB 2018 semi-finalists announced

Diageo Reserve World Class have announced the top 35 bartenders through to the GB 2018 semi-final stage.Diageo Reserve World Class GB Semi-finalists 2

News |  Spirits & Cocktails

Diageo names final four World Class bartenders

The race is on, as the final four bartenders for Diageo's World Class Bartender of the Year have been named, and sadly no, Great Britain's Jamie Jones