Jim Beam introduces new Double Oak

20 April 2016

If you think more oak is the only thing your bourbon is missing, you're in for a treat. That's exactly what Jim Beam's added to its whiskey to create its latest expression.

Launched in London yesterday, the brand new Jim Beam Double Oak starts life much like other Jim Beam, but after its first four years of maturation in charred American oak barrels, it is transferred into second freshly-charred oak barrels for a variable amount of time - somewhere around six to nine months - to draw out more of that oak character.

And it worked. Caramel and burnt toffee aromas lead to woody spice on the palate – no surprises there – but in amongst that appealing dryness is more caramel, and a dark chocolate and mint note too. All that caramel and spice has no doubt inspired the brand's suggestion to serve this in a Double Oak Old Fashioned, but don't let that stop you from experimenting with it in all manner of stirred-down drinks.

'My family has been making history and producing bourbon for more than 200 years,' said master distiller Fred Noe. 'Throughout the decades, we have always enjoyed pushing boundaries and innovating while also staying true to our family's traditions. Jim Beam Double Oak is the latest example of this.'

Double Oak is presented in a brand new bottle, broader than the Jim Beam bottles of the past – in keeping with ongoing repackaging of the whole range this year.

43% abv, £27.99/70cl, Maxxium UK, 01786430500

Related articles

Spirits & Cocktails

Alex Lawrence and Tristan Stephenson headline Jim Beam bartender school

Across May and June this year, Jim Beam is hosting a brand new UK bartender engagement programme, called Jim Beam Presents: Class of 2018.Bringing Ame

News

'The craft movement is pushing us to experiment,' says Jim Beam's Fred Noe

Bourbon sales are booming in the UK, with millennials choosing the American liquor over Scotch for its less tweedy image.

Spirits & Cocktails

Maxxium UK rebrands as Edrington-Beam Suntory UK

Maxxium UK – distributor of Courvoisier, Macallan and The Famous Grouse – is getting a name change to reflect the long-term partnership between Edring

Spirits & Cocktails

Sipsmith acquired by Beam Suntory

Pioneering London distillery Sipsmith has been bought by Beam Suntory, with founders Sam Galsworthy and Fairfax Hall remaining in control of operation