John Frum's Cargo Cult Spiced Rum launches in the UK

22 February 2016

When US troops arrived on previously isolated islands in the South Pacific during World War II, they brought with them miraculous cargo such as cigarettes and Spam. Once they’d left, locals created ‘cargo cults’, groups hoping to tempt this abundance into returning. Cult followers would build runways and march with wooden rifles, awaiting the return of a man called John Frum (probably a soldier who introduced himself by saying ‘Hi, I’m John from...’).

Their efforts haven’t been completely in vain, as they’ve at least inspired the creation of new John Frum’s Cargo Cult Spiced Rum. Its base consists of distillates from Papua New Guinea and Fiji, which are then blended and spiced in Australia.

With no added sugar, its botanicals like ginger, cardamom and clove are very evident on the deeply spicy nose, with ginger cake and spiced raisin aromas. The palate's punchy, with a big hit of spice and alcohol before some juicy lime joins the party, with only the slightest hint of sweetness, and a touch of bitterness to finish. That lack of excessive sweetness will be a blessing when it comes to balancing cocktails made with this.

38.5% abv, £38/70cl, Bohemian Brands, info@bohemianbrands.co.uk

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