Kopparberg has made a name for itself by adding fruity flavours to cider – and now it’s following this same path to establish itself in the UK’s gin category. The Swedish brand has announced a new product, Kopparberg Premium Gin, infused with strawberry and lime.
To create the spirit, Kopparberg produces a gin in the London dry style, then infuses it with its signature fruity flavours, as well as lemon zest and coriander. The liquid sports a pink hue.
While the new release is Kopparberg’s first foray into pink gin, this isn’t the first time the company has worked with the juniper spirit.
‘Not many know that we brew and distil many other drinks in our brewery in Sweden,’ said Rob Salvesen, Kopparberg’s head of marketing.
‘With over 10 years’ experience in distilling gin, as well as our success as flavour leaders here in the UK and around the world, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavours. This focus on flavour, combined with our premium fruit refreshment positioning is what we feel will set us apart from other pink gins on the market.’
The gin will roll out exclusively across 700 Greene King pubs for six weeks from 6 May, and will then become available to the wider on-trade.
37.5% abv, £22/70cl, Kopparberg, kopparberg.co.uk