With ginthusiasm at an all time high, Charter Brands is introducing Langley's Old Tom Gin.
The brands' first new product since Langley's No 8 three years ago, the new product refers to a style originally popular in the 18th and 19th centuries, offering a supposed more intense and slightly sweeter taste.
According to Langley's, this sweeter flavour profile will appeal to bartenders looking for a different take on classic gin cocktails such as the Collins.
The recommended serve is in the Langley's Old Tom St. Clements – a classic G&T garnished with a half slice of lemon and half slice of orange.
'We've always planned to develop other styles of gin under the Langley's brand, and our Old Tom has been 12 months in development,' said Mark Dawkins, co-founder of Charter Brands. 'The style is a forgotten classic in many ways, but with interest in gin among UK consumers at an all-time high and still growing, the time is right to bring it back with a real focus and strategy behind it'.
'The Langley's brand is all about classic, timeless and quintessentially English gin products. Old Tom is exactly that – we've taken a classic recipe and redeveloped it for the modern era,' concluded Dawkins.
The gin is available at 40% abv and at an export strength of 47%, and will be available to the on-trade from October.
40% abv, RRP £25, Hi-Spirits, 01932 252100