Late night economy still thriving, says new Deltic report

Claire Dodd

Claire Dodd

26 October 2016

Almost 40% of Brits go out on a late night out once a week according to new research from the Deltic Group, which it says proves the night time economy is still active despite recent closures.

The Deltic Night Index Report, which was conducted by survey consultants Censuswide, found that among 18-21 year-olds, nearly two thirds go out once a week or more.

Brits spend £58.48 on food (£15.55), pre-drinks (£9.18), drinks (16.37), entry fee (£7.70) and transport (£9.68). The 26-30 year-old age group spend the most on a night out, with an average of £66.91, compared to £56.95 for 22-25 year-olds.

'Whether it’s to see our mates or to just have a dance, it seems that as a nation we still love a night out,' said Peter Marks, chief executive of the Deltic Group. 'Against the backdrop of recent news of club closures and reports on the decline of the late night economy, The Deltic Night Index Report shows us that this is not the case, and that going out is still very much on the agenda in the UK.

'Our data… clearly demonstrates that there is a need for late night venues on the UK's high streets. The late night economy generates £66 billion annual revenue and is responsible for one third of town turnover [according to the ALMR Late Night Manifesto report], with this in mind it's important we continue support and invest to ensure its future.'

The Deltic Group operates 59 late night bars and clubs, including under the PRYZM, ATIK, Fiction, Cameo, Kuda and Vinyl brands, as well as new concept, Bar & Beyond.

The report also found that the top five ways respondents choose where to go when planning a night out are recommendations (58%), Facebook tags from friends (22%), Google (20%), online reviews (18%) or direct from a venue’s website (17%).

Over a third of 18-21 year-olds don’t leave the house until between 10pm – 12am, while 88% of respondents stay out for up to six hours.

Across all ages, seeing friends was cited as one of the top reasons people go on a night out (66%), increasing to 73% for the 18-30 age group. Almost half at 45% of respondents said they go out to escape the stress of day to day life. While a quarter of 18-30 year-olds said that a main reason for a night out is to have a dance or exercise, compared to just 9% of 31+ year-olds.

One third 18-25 year-olds also said they plan to spend Halloween at a club, with more than a quarter saying they look for an opportunity to dress up from their chosen venue, rising to one third for 18-30 year-olds.

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