Natural fast food chain Leon is to introduce a 10p levy on all drinks that contain added sugar, from 17 September.
The move follows calls from Jamie Oliver and the alliance for better food and farming, Sustain, to introduce a tax on all sugary drinks. The pair has launched a petition calling on the government to enforce the tax.
In a statement, Leon said: 'We’re joining them [Jamie Oliver and Sustain] in their quest to tackle the crisis head on, and show the government how to stop sugar ruining lives. The global health problems caused by sugar consumption are staggering. Sugar is leading to alarming rates of obesity and type 2 diabetes in both adults and children, and it’s showing no signs of stopping.
'We know that adding the 10p "sugar tax" to drinks at Leon will not only help people to make healthy choices, it will also help to improve the damage that has already been done.'
The company estimates the new sugar levy will raise £50,000 over the next year. All money will be donated to the Children’s Health Fund, set up by Jamie and Sustain to improve the health and food education of children in the UK.