Why do something once when you can do it twice, right? At least that's what we're getting from the new Jack Daniel's No. 27 Gold Tennessee Whiskey, a limited edition double-barrelled and double-mellowed expression launching this month.
It's made using the original Old No. 7, first matured in brand-new charred white oak barrels, then in golden-hued maple barrels. It's finally mellowed twice via sugar maple charcoal filtration before bottling.
It is described as being reminiscent of the original Jack Daniel's, with aromas of toasted oak and honey, and flavours of rich, warm maple and fruit.
The packaging is also different – gold instead of the usual black – and the number in the name has gained an additional '2' to highlight the double processes.
Nidal Ramini, head of advocacy at Brown-Forman, said: 'The arrival of Jack Daniel's No. 27 Gold Tennessee Whiskey in the UK is testament to the increasing popularity of American whiskey we’re seeing in both the on- and off-trade at the moment. The category is currently worth over £540m in the UK and growing by +14.8% [according to CGA data] and demand for high-end whiskeys with real provenance and heritage has never been higher.'
40% abv, Bacardi Brown-Forman Brands, 01962 762450