A new multi-event wine festival, London Wine Fest, is set to launch in London this November.
Aiming to bring London consumers and trade representatives together to 'sip and socialise' with winemakers and wine experts from around the world, the wine fest will focus on a single wine theme or country per event, taking wine lovers of all kinds on a journey of discovery around the wine world, festival founder Zsolt Szente said.
The first event, Hungary – New Wines from the Old World, takes place at Studio-Spaces in Wapping on 17-18 Nov 2017. While primarily consumer-focused, it is hoped the event will encourage sommeliers and wine buyers to discover classic and new wines from this historic Old World wine country, with registration free upon presentation of a business card.
Top producers from regions such as Tokaj, Mátra, Eger, Somló, Balaton, Szekszárd and Villány will be represented, with winemakers on hand to talk about and pour wines for attendees.
'With around 80% of Hungarian wine being consumed within Hungary, many of these producers are from small wineries who would otherwise never be seen in the UK,' Szente told Imbibe. 'By taking part in the event, attendees are helping to gain exposure for these small artisanal wine businesses in London – the most exciting city in the world for wine.'
The idea for London Wine Fest was conceived by Zsolt Szente, a Hungarian entrepreneur living in London. Zsolt’s family has worked in wine for generations. Inspired by the tradition of wine harvest festivals in old winemaking countries and the amazing community atmosphere around them, he decided this was something London was missing.
London Wine Fest will present a series of themed festivals around wine, with events expected to take place every two to three months focusing on a new country/wine region/type of wine.
'Our event series builds on the social element of wine and how it’s best to appreciate it amongst your family and friends,' Zsente added. 'It’s not about the "posing" side of wine. It’s more about experiencing new tastes, getting to know more about less commercially available regions/wineries/varieties etc, and meeting the vintners who create these wonderful grape juices.'
The second event (planned for February 2018) will be on the theme of sparkling wine.