London's 67 Pall Mall launches virtual membership

Jacopo Mazzeo

Jacopo Mazzeo

28 April 2020

67 Pall Mall, one of the world's leading wine venues, has announced the launch of a virtual membership aimed at enhancing members' experience of its rich online events programme

Shortly after on-trade venues were ordered to close due to the coronavirus pandemic, the club's team swiftly implemented a remarkable offering of online masterclasses (check our events page for more details).
The new virtual membership has a monthly cost of £10 and will offer members regular updates on upcoming wine tastings, access to virtual masterclasses or recordings to watch on demand, and the possibility to pre-order the wines to accompany the tastings. In addition to 75ml samples of the wines, tasting packages includes storage and serving guidance, a tasting mat and a thermometer.
Once the Club reopens, virtual members will also be given access, once a year, to either 67 Pall Mall London or to the new venue in Singapore, launching in 2021. Currently, virtual membership are only offered to UK or EU residents, but the club is planning to roll it out globally.
Previous masterclasses can be accessed here.

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