If you were the team behind the London gin and rum specialist Merchant House, you'd be forgiven for wanting to draw on its successful formula when it came time to open a sister bar. But no, having just got their hands on the keys to their new site, London Bar Consultants has revealed some ambitious plans for Merchant House of Fleet Street.
Whereas the original Merchant House ('of Bow Lane', as it shall henceforth be called) boasts an encyclopaedic selection of gin and rum – more than 300 of each – the new bar will focus on whiskies from Scotland and Ireland. Think of the original bar's specialities as those of the British Empire, whereas the new site's back bar will showcase the spirits of its nearest rebels. In this case, about 500 of them. 'Whisky has long been the fuel of rebellion and independence,' explains director Nate Brown.
The spirits focus isn't the only difference you'll notice at the new site. No 'cliche dark woods and leather', but rather a ground floor venue with a white marble bar top and natural light. 'We'll be highlighting the fresh, floral nature of the liquids and their rugged stories,' says the team.
So far the projected opening date is 22 August, so watch this space in the coming weeks, where Nate Brown will be providing us with more detail about the concept behind the bar.
And if you're in the market for a job in a brand-new whisky bar towards the end of the month, get in touch with the team.
Merchant House of Fleet Street, 8 Bride Court, EC4Y 8DU