Lucky Saint low-abv beer launches on draught nationwide

Jacopo Mazzeo

Jacopo Mazzeo

30 September 2020

The company says that the launch follows 'increased demand and a successful launch on draught across London'

Lucky Saint first launched its draught option in over 50 venues across London in January, including Hippo Inns and Electric Star Pubs. It then moved to southern England before its nationwide roll out now.

The brand claims that during lockdown Lucky Saint became the 'second-biggest selling alcohol-free lager on Amazon'.

'Since our successful launch on draught in January, Lucky Saint and the no-and-low category have grown phenomenally,' said Luke Boase, founder of Lucky Saint.

'Since pubs reopened after lockdown we wanted to make sure we were meeting the consumer demand both on- and off-trade, so rolling out draught listings nationwide was the next step for us, especially with Sober October just around the corner.'

£75/30L keg, Lucky Saint, luckysaint.co

Related content

News |  Beer & Cider

No- and low-abv beer specialist Sobersauce launches

Sobersauce is a new e-commerce service exclusively dedicated to the no and low beer category.

News |  Beer & Cider

Table beer on the rise thanks to low-abv trend

Dry January might be over, but the thirst for low-abv beer is certainly not.

News |  Beer & Cider

Lucky Saint joins BBPA as first alcohol-free brewer

As the no-and-low category continues to grow, Lucky Saint has become the first alcohol-free producer to join the British Beer & Pub Association.

News |  Beer & Cider

Traditional beer styles under threat with no- and low-abv brews and cans on the rise

Popular beer distribution platform EeBriaTrade has issued a report on the current craft beer market.The report – which used data collected from Eebria