Lyme Bay launches new mead aimed at on-trade

Gaëlle Laforest

31 March 2016

English cidermaker and winemaker Lyme Bay has launched a new sparkling mead called Yore, designed specifically for the on-trade.

Made in Devon using English honey like a traditional mead, it's produced at an abv of 4% - much lower than most meads, and closer to beers and ciders. Additionally, it comes in a 330ml format that is better suited to on-trade venues.

Lyme Bay Winery MD James Lambert said: 'Craft beers and ciders have enjoyed an enormous lift in popularity over the past few years. This is leading to a rising interest in more traditional English drinks, such as mead.

'Of course, mead is usually a fairly heavy drink, with intense flavours and relatively high alcohol content. Yore is an answer to a burgeoning demand for a drink that encapsulates all of the wonderful feelings and delicious flavours of traditional mead, but with the light and refreshing qualities usually associated with beer and cider.'

£13.70/12x330ml (RRP £3.95/330ml), Lyme Bay Winery, 01297 551 355

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