The snack producer hopes to encourage people to visit their local pubs and bars to get funds back into the hospitality industry
The 12-week push will include digital activity and three opportunities for punters to get involved. They can buy a one-off £30 #HospitalityBond box, which includes 15 snacks and a £5 voucher to put towards a drink in their chosen pub or bar; a free prize draw that encourages people to nominate their favourite local venue via the brand’s website to win one of a number of £100 bar tabs, and 5,000 free packs for operators nominated in the campaign.
‘This is all about making it easy to put cash in the tills of our favourite locals – we’re hoping that we can generate at least £20,000 worth of cash directly through #HospitalityBond but the sky is the limit on this,’ said Made for Drink sales director, Pete Kelly.
‘The #HospitalityBond campaign plays to our strengths and provides the perfect opportunity to engage our friends, fans and foodie followers to support all those amazing venues that have struggled with the spectre of lockdown.’
Made for Drink snacks are all paired with popular drinks, such as Duck Fritons with IPA and Mangalitza Salami Chips with Pilsner.