Majestic signs Rockstar Spirits

Lucy Britner

Lucy Britner

29 October 2019

Manchester-based Rockstar Spirits has announced a partnership with Majestic Wines.

The deal means Rockstar’s products will be sold online and throughout 200 Majestic stores. The partnership comes after the rum-focused spirits producer secured a “five-figure investment” from GC Business Finance. Funding has been used to ramp up production.

Rockstar’s portfolio includes flavoured rums Pineapple Grenade, Grapefruit Grenade, Two Swallows and Two Swallows Cherry. Founder Tom Hurst aimed to create drinks to mix with cola. The company is now the official partner for Coca-Cola’s Signature Premium Mixers range.

James Reed, buyer at Majestic Wines, said: 'Customers want a spirit they can connect with - not just with a mixer, but over a prolonged period of time. That includes a compelling story, an ingredients list and a seriousness and depth of flavour.'

He said Rockstar’s innovations in flavouring are 'helping to broaden the category'. 

Related content

News |  Wine

Majestic takes on first sparkling red from Bouvet Ladubay

Wine Majestic has taken on its first sparkling red wine, a new launch from Loire winemaker Bouvet Ladubay.Bouvet Rubis is a demi-sec NV sparkling made

News |  Wine

'Rockstar winemaker' Taras Ochota has died

The Ochota Barrels minimum-intervention winemaker sadly passed away on Monday 12 October prompting an outpouring of grief from the wine world. Chris Losh remembers the man he describes as a 'cool glass of calm'.

News |  Wine

Saved! Naked confirms sale of Majestic

Naked Wines has confirmed that it’s putting Majestic up for sale and has entered into ‘advanced discussions’ with potential buyers.

News |  Wine

Majestic launches ‘Celebrity Winemaker’ range

Majestic has launched a range of wines made by three 'celebrity winemakers' who already produce some of its most popular wines.Hitting the shelves thi