Maker's Mark launches bartender engagement programme

11 August 2017

American whiskey Maker's Mark is revving up its on-trade engagement, by launching a new series of workshops that will celebrate bartenders as craftspeople. The engagement programme will explore the four key elements of Maker's Mark – wood, wax, wheat and paper – inviting bartenders to learn new crafts they can take back to their bar.

Some of the crafts that will be explored include personalising barrels, cocktail menu design, personalising wax-sealed stamps and, for anyone who might be feeling hungry, baking bread using Maker's Mark red winter wheat.

Hosting the workshops is none other than newly appointed brand diplomat, Amanda Humphrey, who is there to ensure the trade get a taste of Kentucky in the UK.

'With her broad knowledge of the American whiskey category, her passion for Maker’s Mark and recognition within the UK trade, Amanda has all the attributes necessary to further drive brand advocacy and loyalty amongst the UK bar fraternity and strengthen Maker’s Marks’ reputation as the genuine craft bourbon of choice,' said Maxxium's head of brands, Beam Suntory, on Humphrey's appointment. 'It is a truly exciting time for Maker’s Mark and the American whiskey category.'

Interested? The workshops are running from now through to October in cities across the country, including London, Manchester and Liverpool.


Related content

News |  Spirits & Cocktails

London restaurant Balthazar launches bespoke Maker’s Mark expression

Building on its reputation as a mecca for lovers of American whiskey, Covent Garden restaurant Balthazar has unveiled its very own expression of Maker’s Mark Bourbon.


Funkin launches Innovation Lab – a new bartender programme

Fancy taking part in a discussion led by industry experts? This month, Funkin is launching a new bartender programme, Funkin Innovation Lab.Funkin Inn


Highland Park to announce the finalists of A Tribe in the Wild bartender programme

Nine lucky bartenders will be heading to Orkney for the finals of Highland Park's A Tribe in the Wild programme.


Enter Highland Park’s new bartender programme for a chance to win Whisky Ambassador accreditation and a trip to Orkney

A Tribe in the Wild will see bartenders battle it out for Whisky Ambassador’s BIIAB accreditation and a survival experience on Orkney.