In a Twitter post on Sunday, the Campaign for Real Ale (CAMRA) unveiled the glass design for this year’s virtual Great British Beer Festival, prompting hundreds of negative reactions from the beer community
The glass features the Great British Beer Festival logo surrounded by a pattern of stylised Covid-19 virus particles. The design is meant to commemorate the 2020 event, with ticket holders receiving the glass as a souvenir.
While some Twitter users defended CAMRA's design, many beer professionals criticised it, dubbing its reference to the virus ‘insensitive’, ‘misguided’ and ‘daft’. Here’s a sampling of the feedback:
Just... no folks, this is poor taste in the extreme.— Melissa Cole (@MelissaCole) August 30, 2020
Congratulations CAMRA, you finally managed to unite the beer-drinking community - everybody agrees that this is unbelievably crass and ill-judged. Very sad.— Kent Brewery (@kentbrewery) August 31, 2020
Not offended but I do think it's silly. Our tastes are driven by deep subconscious impulses and people simply won't want this glass anywhere near the mouths. I know that doesn't make sense logically but we're not logical. Reminds me of when I tried to drinks beer called "Piss."— Pete Brown (@PeteBrownBeer) September 1, 2020
More than disappointed in this. We shouldn’t be celebrating and commemorating a virus that has taken hundreds of thousands of lives potentially including CAMRA members. Very poor taste. 🤦♀️— Sophie (@SoBeerBlogger) August 30, 2020
In response, CAMRA issued the following statement explaining the reasoning behind the design.
What are your thoughts on the glass and the ensuing controversy? Let us know by tweeting at us @ImbibeUK.