‘Marketing fail’: Beer industry reacts to CAMRA’s Covid-themed glassware



01 September 2020

In a Twitter post on Sunday, the Campaign for Real Ale (CAMRA) unveiled the glass design for this year’s virtual Great British Beer Festival, prompting hundreds of negative reactions from the beer community

The glass features the Great British Beer Festival logo surrounded by a pattern of stylised Covid-19 virus particles. The design is meant to commemorate the 2020 event, with ticket holders receiving the glass as a souvenir. 

While some Twitter users defended CAMRA's design, many beer professionals criticised it, dubbing its reference to the virus ‘insensitive’, ‘misguided’ and ‘daft’. Here’s a sampling of the feedback:

In response, CAMRA issued the following statement explaining the reasoning behind the design. 

What are your thoughts on the glass and the ensuing controversy? Let us know by tweeting at us @ImbibeUK. 

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