It's beginning to look a lot like Christmas... as we're well into the sleepless slog of endless overtime, mountains of deliveries and excessive VAT receipt demands. Matthew Clark is hoping to help make things run more smoothly, speeding things up with its online ordering platform Matthew Clark Live – supposedly cutting offline order time by half.
Research carried out by the brand shows that an average of 28 hours of overtime will be worked this season by those in hospitality, running on an average of only 5-6 hours sleep. Over a lifetime in hospitality, this results in losing a not-so-chirpy 120 hours of sleep over the festive period alone.
The online ordering service, Matthew Clark Live, is available 24/7 from any device, cutting out long phone calls and office hours ordering times. It also claims to have a speedy repeat ordering mechanic, allowing you to order. The site also runs exclusive promotions, provides a savings calculator and allows customers to create and maintain customer order lists.
According to The Sleep Foundation, 64% of hospitality workers say they regularly miss out on sleep, especially over the Christmas period, with 10% only on 3-4 hours of shut eye. The industry are also missing out on regular activities, with the top 10 lost activities being dating, pampering yourself, watching films and TV, exercising, learning a new skill, cooking new recipes, reading, errands and holidays.
'Christmas is a very busy time of the year for the hospitality industry and striking a work life balance is a huge challenge,' said Matthew Clark marketing director, Geoff Brown. 'The festive period is prime time for business and to make the most of friends and family, so we want to help our customers take back some to time to spend with loved ones – or just catching up on sleep.'
'Despite all this, Christmas is the best time of the year to work too – the pubs are always busy and buzzing, and customers are in good spirits,' added Ollie Sheridan, regional manager of Pubs of Distinction. 'Of course, when we do close, as staff it doesn't end there; we need to tidy up, cash up, and place our orders. As I carry out regular stock audits on each site, having this information to hand 24/7 saves me quite a lot of time when compared to sifting through piles of invoices looking for that missing bottle of vodka!'
So overworked trade workers, just call Matthew Clark Santa Clause... maybe.