Matthew Clark says its online ordering platform achieved record sales in December, with sales up 27% in value and 29% in number, from 2015 figures.
The national drinks wholesaler said the increase in trading follows 'substantial investment' in its e-commerce site.
Geoff Brown, marketing director at Matthew Clark said: 'We know how hard our customers worked over the festive season, and many have told us how much they value saving time on ordering by using Matthew Clark Live.
'Features such as being able to order anytime, anywhere, as well as the speedy repeat order function have contributed to December being our biggest month yet for online ordering, and we expect more and more of our customers to be taking advantage of this service in 2017 and beyond.'
The wholesaler said the biggest success story of December was prosecco, which accounted for three of the month’s five best-selling products. Spirits also performed well, with vodka taking two of the month's top five slots.
Yorkshire and the northwest saw the biggest demand for vodka, claiming 40% of online orders from the region. Sales for non-vintage Champagne accounted for 31% of orders in the category, from customers in Greater London, while London accounted for 17% of gin sales.