Matthew Clark bulks up its craft beer and cider portfolio

Dave England

27 July 2018

Matthew Clark has strengthened its craft and premium positioning with the inclusion of a number of new producers in its beer and cider portfolio.

Additions to the beer range include Hardywood, an eco-friendly brewery from Richmond, Virginia; Nomad, an Australian brewer; Siren, an experimental craft brewer from Berkshire; and Thornbridge, a forerunner of the British craft beer movement.

Soundwave's west coast IPA created by Siren (5.6% abv) is new to the market. The beer has a crisp, golden texture and is bursting with fruity flavours that include grapefruit, peach and mango.

Taking it across the pond, American-made Bubby's Blackberry Cobbler from Hardywood's brewery in Richmond Virginia is a fruity ale (6.8% abv), offering a plethora of different flavours, including vanilla, coconut and, of course, Virginia-grown blackberries

Australian brewer Nomad's pale ale South Pacific Dream (4.1% abv) takes you to the tropical seaside and contains both Australian and US hops to make a punchy aroma. The ale is also crammed with tropical fruits to produce a smooth, refreshing finish.

Craft beer is the secondmost popular beer category in the UK, according to a recent consumer survey by Matthew Clark, with 12% of drinkers saying it is their favourite beer category, compared to 16% who said premium lager is.

On the cider front, Matthew Clark has added Kentish Pip, Cotswold Cider Co and South African producer Sxollie to its books. After a period when cider sales seemed to lose their fizz, recent statistics reveal a 2.4% return to growth, with the premium end of the market seeing much of the action.

Sxollie's light, sessionable ciders are single varietal, including its latest offering Cripps Pink Craft Cider, which has a sweet-sour flavour profile and is made with Cripps Pink eating apples (or Pink Ladies, as they’re also known) for a natural sweetness.

Caterbury-based Kentish Pip recently made the move into cans and added High Diver, a 4.8% abv sparkling cider made with Cox and Bramley apples to its range. Its ciders are made from fresh apple juice and are completely vegan friendly and gluten free.

Fresh from the Cotswolds Cider Co is TukTuk (4% abv), which launched at Imbibe Live. Fit for the craftiest of people, this cider is infused with natural lemongrass to create a unique character. Not to mention, this quirky cider is made from 100% cider apple juice to give a refreshing flavour.


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