Matthew Clark embarks on UK tour to showcase premium offering

08 April 2016

Matthew Clark has been making some serious improvements to its portfolio recently, responding to customer demand by focussing on top-end products. And it's now hitting the road with these new premium wines, beers, ciders and spirits to showcase them to customers around the country.

The series of events - Uncovered - will feature 500 wines, for example, 190 of which are new to the portfolio. New wines include Casa Ferreirinha from the Douro, Bodegas Salentein from Argentina, and cool-climate Elgin wines from South Africa.

When it comes to spirits, Uncovered features a Gin Garden and Rum Shack, two spirits that are a serious focus for the company. Matthew Clark has seen dark rum sales go up by 14% in the last year to February. It has added 25 rums to its portfolio, including Mezan, Ron Zacapa Centenario and Plantation Original Dark.

Whisky is a feature at Uncovered too, with new additions from Ireland and the US, like Redbreast and Eagle Rare, respectively. Scotland's not forgotten, with the addition of 24 new products.

New in the beer department is Colorado's Crazy Mountain, By the Horns from Wandsworth and Collesi Imper Ale Bionda Ego from Italy.

'Our Uncovered event series is held to highlight our expertise in all categories, not just wine. We offer something for our broad range of customers and we're returning this year with a bigger and better series than ever before,' explained Hannah Atkinson, Matthew Clark head of experiential marketing. 'We’re hitting the road to showcase the finest spirits, along with over 500 wines and a whole host of premium beers, ciders and soft drinks. The idea of discovering and uncovering new things is not just a theme for these events, it is embedded throughout our entire business, constantly responding to consumer trends to support our customers. We are constantly evolving our range and offer to continually support our customers.'

Uncovered arrives in Bristol on 12 April, Birmingham on 19 April, and Manchester on 26 April.

Related articles

Beer & Cider

Beer and cider set for major growth at Matthew Clark

With premium beers drawing significant interest, Boutique Beers, the specialist component of Matthew Clark’s beer portfolio, could grow to account for


Punch and Accolade sell Matthew Clark shares to Conviviality

Ownership of independent drinks distributor Matthew Clark is set to move to Conviviality Retail Plc, as wine producer Accolade Wines and pub operator

Beer & Cider

Matthew Clark confirms expansion of Boutique Beers and Cider House range

As predicted by Imbibe earlier this month, Matthew Clark has confirmed the expansion of its Boutique Beers and premium Cider House ranges.Thirty cider


Matthew Clark grows wine range to target premium on-trade

Matthew Clark has increased its wine portfolio by almost 20% in the last year, in a specific attempt to target the upper tiers of the on-trade.Imbibe