Maverick Drinks launch new initiative: Forward Drinking

Laura Foster

Laura Foster

03 July 2017

Like these t-shirts? The guys at Maverick Drinks are launching a new initiative: Forward Drinking.

Tying in their previous campaigns of putting cash GP ahead of percentage GP and no retros, and also incorporating the sustainability message, they want to celebrate anything in the industry that's deemed as forward drinking.

'This is a non-partisan message, we want to get other brands involved too,' said Maverick's  Michael Vachon. 'This isn't about us, it's about getting everyone together.'

The full campaign will run over the next few years and involve a series of talks across the UK about forward drinking.

If you're at Imbibe Live and want a t-shirt, head over to Stand D81 and tell the Maverick team about something you've done that's 'Forward Drinking'.

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