Mermaid Salt Vodka gets new look and launches nationally

Millie Milliken

Millie Milliken

07 September 2020

The Isle of Wight Distillery has refreshed its grain-based spirit's image to coincide with its UK launch

The changes to Mermaid Salt Vodka come off the back of the relaunch of the distillery's Mermaid Gin and introduction of its new pink expression. The vodka is now packaged in a white version of the distinctive bottle used for both gins which is also plastic-free, with an all-natural cork and wooden top, as well as a plant-based biodegradable seal.

Already popular with bartenders in the distillery's home, the Isle of Wight, the vodka is now available nationally as well as for consumers who want to use it in the home.

Mermaid Salt Vodka is made by infusing the grain-based spirit with sea salt sourced from water collected in the flood tide of the Isle's southern coast, from local supplier Wight Salt. The salt is naturally evaporated by the sun and wind, which is said to give it a depth of flavour and sweetness.

'This island is rich in amazing ingredients which we love to use – whether it’s the rock samphire and Boadicea hops in our signature gin, or the addition of local strawberries to Mermaid Pink,' said Xavier Baker, co-founder of the Isle of Wight Distillery. 'This, however, was the first time we ventured into the surrounding seas for an ingredient. Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.'

40% abv, RRP £40/700ml, Master of Malt, masterofmalt.com

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