Miller Brands to open more ‘tank bars’

Claire Dodd

Claire Dodd

12 November 2015

Miller Brands has said it plans to open more Pilsner Urquell tank bars, after recording 4.4% net producer revenue (NPR) growth for the six months ended September 2015.

Continued consumer interest in what it termed 'authentic' premium imported world beers was responsible for the growth, it said. Czech brand Pilsner Urquell achieved double digit value growth in the six months to September 2015. Miller Brands said it will open several more dedicated tank beer outlets before the end of the financial year. Miller opened its first tank beer bar in London in summer 2013 at The White Horse on Parson's Green, and recently added tanks in Headrow House in Leeds, and Albert’s Schloss in Manchester. More than half a million pints of Pilsner Urquell tank beer have been sold in the UK.

The company, whose brands also include Peroni Nastro Azzurro, says increased distribution and marketing activity have seen Peroni’s value from draught grow at more than double the rate of total draught premium lager during the half year. As for the brand’s overall volume, it was in double digit growth, according to CGA data from August 2015.

Gary Haigh, managing director of Miller Brands, the UK subsidiary of SABMiller said: 'Peroni, Pilsner Urquell and Kozel are certainly capturing the imagination of consumers and their thirst and enthusiasm for genuinely imported super-premium beers.

'We continue to seek ways to innovate and remain committed to exciting both our consumers and industry partners about these exceptional beers.'

The news comes a day after parent company SABMiller finally agreed terms with AB InBev for its £71bn acquisition. A new company called Newco will be formed and will acquire SABMiller. AB InBev will then merge with it so that Newco becomes the new holding company for the combined group.

AB InBev is to sell SABMiller’s interests in MillerCoors, the US-based joint venture between Molson Coors and SABMiller in the US and Puerto Rico, meaning Molson Coors will gain full ownership of Miller brands outside of the US (including the global Miller brand itself), and will retain rights to MillerCoors brands in the US.

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