Mr Fitz Aqua Spritz launches on-trend new flavour



20 June 2019

Mr Fitz Aqua Spritz has expanded its innovative range of premium soft drinks with the launch of new Lemon, Yuzu & Turmeric flavour, which will be available at Imbibe Live. Served using pure filtered mains water though a distinctive branded dispense system, Mr Fitz Aqua Spritz from Brewfitt boosts both profitability and sustainability for hospitality businesses. 

The new Lemon, Yuzu & Turmeric botanically-brewed drink is an on-trend blend of authentic flavours that brings the total number in the range to more than 25. Exotic in taste, and vibrant in colour and style, this latest addition features Sicilian lemons blended with Japanese yuzu citrus fruit, and invigorating extracts of turmeric.

The new blend has been created to work as a sparkling or still long soft drink, meeting growing customer expectations that restaurants, bars and hotels will offer an appealing choice of adult soft drinks. It can also be served as a mixer with a spirit, and in dessert, mocktail and cocktail recipes.

Like all the botanically-infused range, the new flavour is served in combination with pure filtered water from the bespoke Mr Fitz Aqua Spritz system, supplied by dispense specialist Brewfitt. This is connected to the mains water supply and dispenses sparkling and still water, removing the need to store and serve water in disposable plastic and glass bottles.

The system also comes with premium branded glassware and exclusive drinks recipes. The combination of cost-effective dispense and premium serves can deliver a category-leading GP of 85% on soft drinks, and close to 100% on water.

The choice of flavours across the Mr Fitz Aqua Spritz range enables operators to change their drinks menu quickly and profitability, according to the season, the weather, or simply the changing customer mix though the day or week.

Mark Fenton, head of brand for Mr Fitz Aqua Spritz, said: “Our new Lemon, Yuzu & Turmeric flavour is already proving very popular with both consumers and bartenders. Across the range, we offer an unbeatable combination of current and classic flavours, with businesses using the system seeing the benefits of improved customer choice and higher margins. The eye-catching font drives interest, while the sustainability benefits of eliminating single serve bottles in bars addresses a key environmental concern.”

Award winning gastropub operator Whiting & Hammond is now using the Mr Fitz Aqua Spritz system in all its eight pubs. Operations director Paul Worman said: “Our customers expect to be offered a varied choice of premium drinks, and the combination of the Mr Fitz font and the range of flavours enables us to do that across soft drinks, as well as both mocktail and cocktail serves.

“We can vary our drinks list quickly and simply, as well as serve chilled sparkling and still water, while achieving high margins. We’ve freed fridge space previously used for bottled water and soft drinks for more profitable products, as well as reducing our recycling costs and improving our sustainability credentials, which is important to us as a business as well as to our customers. The continued flavour innovation from Mr Fitz Aqua Spritz is an important part of the brand’s appeal.”  

Brewfitt will be featuring the Mr Fitz Aqua Spritz dispense system on stand A88 at Imbibe Live, taking place at Olympia, London from 1 – 2 July 2019.   

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