South African wine is on track to attract greater international attention after a 'ground-breaking' move by the South African Wine and Spirit Board. A Wine of Origin District named after Cape Town, has been approved and those in the know think it'll elevate the profile of South African wine.
A total of 30 wineries, including some of South Africa’s leading brands such as Groot Constantia, Durbanville Hills, Diemersdal, Klein Constantia, Nitida, Meerendal, Buitenverwachting and Cape Point Vineyards will join forces under Wine of Origin Cape Town.
'The collaboration between the various wards and wineries in coming together to form the new wine district is a huge step forward for the South African wine industry,' Rico Basson, CEO of South African wine producers’ organisation Vinpro said.
'It is an example of innovative co-operation in harnessing producers to market their respective regions under one name, the name Cape Town being much-needed for South African wine to present itself as a global player. As a wine region, Cape Town now encapsulates a wonderful set of dynamics in terms of heritage, culture and modern wine styles. South Africa is already well-known for our wine tourism offering and this new development will add to integrating our strategy of innovative marketing,' he added.
Duimpie Bayly, chairman of the Wine and Spirit Board’s Demarcation Committee, says that from a wine production side, the wards of Constantia, Durbanville, Philadelphia and Hout Bay are meant to be together. 'We considered the various wards in the new proposed district and found great similarity in terroir as well as clear boundaries in a district that at its furthest point is 36km from the Cape Town city centre,' he said.
Many hope the decision will increase the global awareness of South African wine. Siobhan Thompson, CEO of Wines of South Africa (WOSA), the wine industry’s international marketing arm, added: 'As a destination, Cape Town has long been a firm favourite among international travellers and has a strong reputation for not only its beauty, but also its flavours, be it wine and food and, of course, its people.
'This new appellation will not only hold positive rewards for the region, but also for South African wine as a whole, as it will surely draw instant recognition due to the popularity Cape Town enjoys abroad. WOSA looks forward to marketing it in our key markets with our international teams.'
Now that the legislation has been approved, a new destination marketing organisation representing Wine of Origin Cape Town will be rolled out over the next few months.
Cape Point Vineyards
Hout Bay Vineyards
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