New initiative to raise money for Lebanon launched

Jacopo Mazzeo

Jacopo Mazzeo

11 August 2020

Renowned PR practitioner Madeleine Waters has launched an initiative to raise money in the wake of the Beirut explosion

The initiative comes as a response to the dramatic explosion that devastated Beirut last week, and which caused over 200 deaths.

The initiative, which comes as a response to the devastating explosion in Beirut last week causing over 200 deaths, entails a wine-focused auction ‘along the lines of his extremely successful one earlier this year which raised funds to help fight the Australian bushfires’, Waters explained.

Waters justified the wine focus saying that it’s ‘pretty much Lebanon’s only export, and one which is bringing much needed export dollars into a country in the midst of a financial crisis’.

The auction is aimed at raising funds for two specific initiatives: The re-building of Kamal Mouzawak’s Souk el Tayeb & Tawlet; and Impact Lebanon, which distributes funds to vetted NGOs.

People and businesses can offer their help by donating:

  • Special wine bottles (Lebanese or not) that ‘you think that a wine lover would pay good money to get their hands on’
  • A ‘unique experience’, eg hosting a Zoom tasting
  • A signed copy of a book you’ve written
  • No longer needed samples or merchandise (for promotional bodies or PR companies)

The donor is asked to sort out the delivery or collection of these items with the successful bidder within the UK.

The online auction will take place online between 28-31 August. For more details on the initiative, contact Waters at or visit

Related content

News |  Beer & Cider

New initiative aims to raise awareness of LGBTQ+ issues through beer

A new initiative called The Queer Brewing Project has launched, aiming to foster conversation around LGBTQ+ issues and to raise funds for charities ad

News |  Spirits & Cocktails

#CointreauGratitude launched to raise funds for The Drinks Trust

The new initiative asks Instagram users to get involved in the Instagram campaign, as well as Cointreau donating an initial £30,000 to the drinks industry charity.

News |  Wine

BAME Wine Professionals initiative launched

The new scheme aims to shine a light on wine talent in the Black, Asian and minority ethnic communities and has been created by Mags Janjo of MJ Wine Cellars and Jancis Robinson MW.

News |  Wine

New direction for Lebanon's Massaya winery

Sami Ghosn of Massaya in Lebanon was in London today to introduce new wines that embody a shift in the winery's direction, largely the result of the d