New initiative to raise money for Lebanon launched

Jacopo Mazzeo

Jacopo Mazzeo

11 August 2020

Renowned PR practitioner Madeleine Waters has launched an initiative to raise money in the wake of the Beirut explosion

The initiative comes as a response to the dramatic explosion that devastated Beirut last week, and which caused over 200 deaths.

The initiative, which comes as a response to the devastating explosion in Beirut last week causing over 200 deaths, entails a wine-focused auction ‘along the lines of his extremely successful one earlier this year which raised funds to help fight the Australian bushfires’, Waters explained.

Waters justified the wine focus saying that it’s ‘pretty much Lebanon’s only export, and one which is bringing much needed export dollars into a country in the midst of a financial crisis’.

The auction is aimed at raising funds for two specific initiatives: The re-building of Kamal Mouzawak’s Souk el Tayeb & Tawlet; and Impact Lebanon, which distributes funds to vetted NGOs.

People and businesses can offer their help by donating:

  • Special wine bottles (Lebanese or not) that ‘you think that a wine lover would pay good money to get their hands on’
  • A ‘unique experience’, eg hosting a Zoom tasting
  • A signed copy of a book you’ve written
  • No longer needed samples or merchandise (for promotional bodies or PR companies)

The donor is asked to sort out the delivery or collection of these items with the successful bidder within the UK.

The online auction will take place online between 28-31 August. For more details on the initiative, contact Waters at madeleine@weareco.co.uk or visit bidforbeirut.wordpress.com.

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