New 'Long Live the Local' campaign is industry's call to arms against beer duty

Kate Malczewski

Kate Malczewski

19 July 2018

Back in January, Imbibe broke the news that Britain’s Beer Alliance was making plans for a new initiative focused on combatting ever-increasing beer duty – and the time has come for the campaign’s big reveal.

Launching today, ‘Long Live the Local’ will draw attention to the role local pubs play in shaping British culture and raise awareness about the growing pressures of beer tax on the livelihood of these pubs.

According to the campaign, there are 900,000 people in the UK who depend on pubs for work, ultimately contributing £23b to the economy – but the beer tax threatens to decrease beer sales and increase pub closures.

‘In five years [between 2008 and 2013], we saw beer sales decline by 24% in pubs, 5,000 pubs closed and 58,000 pub and brewing related jobs were lost,’ explained David Cunningham, the campaign’s programme director.

‘We need a cut in beer duty and in the current political and economic climate we recognise that this is not going to be easy to achieve. It will require a step change in approach from the whole industry, but we cannot allow beer tax to increase again.’

Long Live the Local seeks to become the rallying cry for this change. The campaign will consist of extensive nationwide advertising and lobbying events backed by more than 120 organisations.

This element of activism builds on the British Beer Alliance’s There’s a Beer for That (TABFT) campaign, which centred around beer’s diversity and versatility, with an emphasis on food pairing.

Like TABFT, Long Live the Local encourages involvement from publicans. It offers in-pub activation kits to educate customers and staff about its mission, asks supporters to sign petitions demanding beer tax cuts and lays out how people can contact their MPs.

Visit to learn more.

Data provided by The British Beer & Pub Association.  

Related content

News |  Beer & Cider

EXCLUSIVE: 'There's A Beer For That' to be replaced by beer duty campaign

There’s a Beer For That, an industry-wide campaign to promote beer in all its forms, is to be replaced by an initiative designed to combat 'the devast

News |  Wine

Call to arms for Alsace wines by Roger Jones

Top chef Roger Jones has issued a stirring call to arms for the on-trade to get behind Alsace wines.The twinkly-eyed Welshman is best-known for his lo

News |  Beer & Cider

75,000 jobs lost as a result of beer duty escalator

Beer duty increases by 42% between 2008 and 2012 saw beer sales plummet by 18.5%, 3,700 pubs close and 75,000 jobs lost, according to a new report.The

News |  Beer & Cider

Trade groups push for 2016 Budget beer duty freeze

Trade groups have joined together ahead of the 2016 Budget, to urge politicians to support a new Parliamentary motion calling for a 1p cut in beer dut