New Mocktails range of alcohol-free RTDs launches in the UK

Jacopo Mazzeo

Jacopo Mazzeo

25 September 2020

Hailing from the United States Mocktails, a range of no-abv RTDs, is now available on this side of the pond through drinks distributor Craftwork

The Mocktails range has been developed by mixologist Ezra Star and comes in four variants: Mockapolitan; Mockarita; Mockscow Mule; and Sansgria.

‘Covid-19 is accelerating the trends already under way and reshaping the way consumers engage with all products and services,’ said Mocktails founder and CEO Bill Gamelli, explaining the reasons behind the launch.

‘The drinking experience and occasion is no different, and the industry is in the midst of unprecedented change. From our studies, we can see that consumers are more than twice as likely to order a second premium mocktail than typical soft drinks, even at the higher price points.’

The drinks are said to be low in sugar and calories, gluten free and vegan.

The Mocktails range is aimed at both the off- and on-trade, and is designed to be shaken with ice and served in ‘proper’ glassware.

RRP £1.99-£2.49/200ml bottle, Craftwork, sales@craftwork.uk.com

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